Result of Author Logo Semi-Final #1

Many thanks to everyone who took part in our first author logo semi-final! The first author logo semi-final survey is now closed.

We had 95 responses in total. And a lot of great feedback in the Facebook and LinkedIn comments and messages. Next week, we will do the same thing for another two logos.

Your participation and responses have given us some great ideas on how to improve each author logo, and where and when to use them.

Author Logo Results

We received 95 responses, of which 65 (68.5 percent) favored Author Logo B, the detective with the background cityscape, and 30 (31.5 percent) favored Author Logo A, the detective without the cityscape. During the first 12 hours, it looked like it was going to be a landslide for Logo B with the cityscape, but through the rest of the open survey period, Logo A was closing the gap.

So Author Logo B appears to be a clear cut preference.

Author Logo Feedback

The feedback was amazing, and is helping us to rethink some of our design principles and where and how the author logos will be used. Comments and suggestions included:

• Logo A is cleaner
• Use Logo A for a business card
• If you have an author tagline, insert it and use with Logo A
• I love Logo B, but change the style of cityscape
• Remove or soften the cityscape behind the detective in Logo B
• Resize or reposition the text

We are taking all of that onboard and trying out alternatives. We expect to be back to you within a few weeks to show you some new ideas and see what you think.

What’s Next?

This coming week, we will be doing another survey for author logo. Then, once the winner of that second semi-final is awarded, we will follow with a final round. However, given such great feedback and thinking through some alternative designs, we may have another semi-final round before the final. Let’s see how that all works out! Check the events listed on steveshipley.com and sign up for our newsletter and follow us on Facebook to keep up-to-date with what we are doing!

Note that the surveys moving forward will have a slightly different presentation, as they are using Google Forms instead of Survey Monkey. Google Forms has a better option for including images directly with the survey instead of as an attachment.

Thanks again everyone for your help this week and hoping we see even more participation in the next semi-final!